Seat back and enjoy some curated resources.

Ebooks

  • Origin stories guidebook

    In the world of startups, the journey behind an idea often captivates as much as the idea itself. This is why founder stories are so powerful.

    But most people write their origin story like a Wikipedia page. Instead, they should share stories that forge a genuine connection with their audience, clarify their purpose and vision, inspires and motivate their employees, and differentiate their brand.

    This guidebook shares the 7 principles to craft a remarkable founder story and covers many examples from founders, from all backgrounds and industries.

  • 5 tips to create narratives that drive action

    5 tips to create narratives that drive action

    Are you a startup leader struggling to grab the attention of investors and customers?

    Crafting a compelling narrative can be overwhelming, but there's an easier way to become a skilled storyteller.

    With our free ebook, you can access five simple steps and accompanying worksheets that will help you cut through the noise and connect with your audience. No campfire required!

    Download our ebook today and start applying these tips to your startup's narrative.

Founder Series for Xooglers in Climate

In the summer of 2024, I launched a series of interviews for the Xooglers in Climate Community, aimed at inspiring and educating our climate tech community and aspiring entrepreneurs. The goal is to share valuable insights from founders tackling critical challenges in the space, providing a behind-the-scenes look at their journeys, strategies, and the obstacles they've overcome, we hope you find them inspiring!

How field insights shaped product-market fit.

With Cynthia Wu, Founder and CEO of Taro AI

Disruption at the intersection of real estate and clean energy.

Peter Light, CEO of Lumen Energy

Tackling carbon at its source.

With Brendan Hermalyn, Founder and CEO of Thalo Labs