Marketing for founders
Platform
Maven
Image credit
Veronique Lafargue
What is the #1 challenge of startup founders?
Struggling to communicate their value proposition clearly.
To turn a pain point into a superpower, we have created a 4-day workshop on Maven. It is specially designed for leaders who want to leverage marketing, learn and apply best practices and frameworks to their business, and save time and resources so they can accelerate their growth - and their impact on the world.
Challenge
As companies grow, their audience and the problems they're solving are evolving. Their narrative needs to evolve too.
Initiative
We designed this live workshop to give startup leaders the tools to elevate their messaging and leverage thought leadership and customer advocacy to get to the next stage of growth.
Throughout the course, we've prioritized actionable learning and real-life insights, both from Veronique’s experience as CMO and coach for dozens of founders, and from some of the fastest-growing startups.
Impact
“Amazing and practical class for startups to up their game on their message, website, thought leadership, and customer interactions. Veronique knows her stuff and is an engaging teacher who cares about her students. Useful for startup founders, marketers, and anyone who interacts with customers.” - Derek Greenfield, Founder & COO, iMicrobes
“This course provided the critical marketing skills that my small business has been lacking.” - DJ Plis, Founder, OCOsink
“Vero ran a fantastic class filled with actionable insights. Her deep experience in storytelling, crafting narratives, and marketing shines through as she was able to pull in examples from the industry and her own projects.” - Olga, Founder, Stealth Company
“What a wonderful course! Thank you Veronique for sharing your knowledge with us about building our narratives, creating content, and creating a customer program. You cultivated such a supportive group!” - Cynthia Wu, Founder, Taro.AI
“This course was great at providing applicable frameworks and concepts that I can instantly use in day-to-day work. I found value in every session and out-of-session consultations from Veronique and peers as well!” - Emma Hong, Product Marketing, Superhuman
“This course is essential for entrepreneurs starting a business. Veronique is an awesome instructor and thought leader. She was so generous in sharing her knowledge over and above the in depth course material. I enjoyed the small group setting and interactive nature of this class. She also had a guest speaker which I thought added a lot value. By the end of the three weeks, I made great progress on my elevating my start up narrative.” - Terry O’Connor, Founder, The Brass
“I want us to absolutely nail our messaging and growth. So I signed up for Veronique Lafargue's 2-week "Elevate your startup narrative for growth" course and I learned so much. Some highlights: How to blend the visual and narrative aspects of our brand to be very sticky for our target audience.Creating a personal brand that feels authentic to us. A framework for creating customer advocacy. I highly recommend her class.” - Michaela Lassig, Marketing at ManageXR