In this discussion with Lauryn Menard, we discuss her path from designing for iconic brands like Apple and Google to founding GOB, a company creating the world's first plant-based earplugs from mycelium.

She explains how GOB found its product-market fit, the innovative potential of mycelium a sustainable, high-performing material, how she built relationships with investors and celebrity influencers like Billie Eilish’s team and built a team of industry rockstars to bring her vision to life.

Methane, a greenhouse gas with 87x the warming potential of CO₂ over 20 years, poses a significant challenge—but Alga Biosciences is turning it into an opportunity for farmers to lead the fight against climate change.

Paul Lambert, CEO of Quilt shares his journey from Google to climate tech, building Quilt to transform home heating and cooling. By leveraging advanced heat pump technology, Quilt cuts emissions while offering an aesthetic, efficient system that customers are proud to showcase.

In this episode of the Xooglers in Climate Founder Series, Brendan Hermalyn, CEO of Thalo Labs, discusses his journey from NASA to tackling carbon emissions through innovative decarbonization technologies.

He shares how Thalo Labs is addressing the carbon challenge in the built environment with real-world hardware and software solutions.

Cynthia Wu, founder and CEO of Taro AI, shares her journey into the climate tech space, along with her approach to achieving product-market fit and leveraging customer insights.

In this Xooglers in Climate Founder Series, Peter Light, CEO of Lumen Energy, shares how his company is transforming commercial real estate by simplifying clean energy deployment. Discover insights on navigating the complexities of decarbonization, product-market fit, and scaling a climate tech startup.

Most teams are built for execution – yet, carving out time for strategic thinking can take them to the next level. In this article we explore practical tools and models that help leaders foster a culture of strategic insight, empowering teams to analyze scenarios, navigate change, and align their actions with big-picture goals.

Data visualization is a powerful tool for communicating complex ideas in a clear, impactful way. Whether we're tracking progress on key initiatives, demonstrating ROI, or clarifying product positioning, the right visuals can make our message more engaging and easier to understand.

Key Takeaways from SF Climate Week: Insights from leading VC firms including Lowercarbon Capital, Congruent Ventures, and Third Sphere.

Did you ever wonder why hard facts alone don't sway opinions? Discover the power of worldview, social bonds, and the art of persuasion beyond the numbers.

If you are refreshing your website right now, consider your messaging, especially above the fold. Are you focusing on features, benefits or jobs-to-be-done?

Not many B2B marketers realized what they are up against during a sales cycle. Can they build better sales pitches?

In 2024, brand equity is the new currency for B2B.

What creates brand longevity? Keeping with the zeitgeist.

Establishing clear OKRs for a company -whatever its stage- is the key to clarity and alignment.

Whether you are looking for a new role, a connection with investors, or future clients, LinkedIn has become THE place to build brand reputation and create connections.

As a startup founder, you are certainly familiar with the question: "What's your origin story?". Perhaps you've found yourself responding with a rehearsed historical account, listing facts and milestones as if you were assembling content for a Wikipedia page. However, hidden within your entrepreneurial journey lies a more profound and impactful narrative.

To help get you started, we have collected several great examples across industries and disciplines.

A frequent trait of entrepreneurs is their desire to change the status quo and solve a problem that deeply frustrates them. And yet when you look at corporate websites the problem often gets muted. Here we look at companies using the “virus of doubt” to help shape the vision of a different - and better - future.

Most companies struggle with communicating their value proposition. Here are 4 great examples of startups who do it well.